CONSIDERING SELLING? 

Powells urge vendors to remember property is a people business

As the debate between the benefits of purported low cost ‘online’ and ‘pay up front’ agents and traditional agents continues, Powells, have reported their most successful year yet, throughout 2017, of successfully completed sales.

Agency Associate Elizabeth Sawyer commented “A number of our 2017 instructions came to us from strong word of mouth recommendations from previous vendors who have been delighted at our professional expertise, service and results achieved in marketing and selling their property”.

Elizabeth adds “Last year we certainly experienced an increase in the number of vendors coming to us after a very poor experience with a purported ‘low cost online’ or ‘pay up front’ agent. Whilst these may have a place for lower value more standard urban properties, the vendors that proceeded with them for more bespoke prime rural residential properties came to us feeling incredibly dissatisfied with the service that they have been provided”.

“It seems that a after initially being lured in by the promise of an overinflated value, cheap fixed fee rate (often payable upfront when no instruction has commenced or sale result looks feasible) and a quick sale. In reality what they tend to experience is that once they have paid a significant upfront fee (for effectively a Rightmove posting), the incentive wanes, with a lack of personal contact being noticeable and a lack of detailed property knowledge, local market knowledge, proceedable applicants and agency skills in ‘selling’ a property throughout the personal viewing and negotiation process.

David Powell Managing Director of Powells comments that with the majority of prime rural properties, there are a host of specific and unique matters to that property that often arise during the sale progression stage. It always requires experience, detailed property knowledge and a proactive approach, along with the correct interpersonal skills between vendor and the purchaser for a sales transaction to often achieve being successfully concluded. The fall out rate of agreed sales via an ‘online agent’ appears to always be high.

At Powells we provide, and deliver, to each of our clients a bespoke marketing strategy along with an un-rivalled personal service. Combining this with our skilled and experienced agency teams’ expanse of local market knowledge, extensive applicant database of buyers and full suite of agency marketing tools & skills, we can successfully maximise the interest and result of each client’s properties.

Mr & Mrs Hudson, vendors last year of The Perrogs Country House at Cwmcarvan, Monmouthshire provided a glowing testimonial commenting “Having engaged several previous selling agents (including an ‘online only’ agent) to sell our much loved country house for over a year, we were immediately struck by Powell's completely professional approach to all elements of the bespoke marketing strategy required to sell The Perrogs. All aspects of Powells agency service, including the use of a very competent professional photographer to produce beautiful images of the property, rather than the dismal 'snaps' the other agents had commissioned.

Mrs Hudson continues “this set the tone for the whole experience and resulted in a maximised sale being agreed within five weeks of Powell's engagement. All through the subsequent sales transaction, Powells handled all the inevitable queries that arose with great skill, considerable charm and complete professionalism. Our principal contact, Elizabeth Sawyer, was simply magnificent and provided excellent advice, ensuring that the purchasers were fully engaged and dealt efficiently with all a number of property related queries the buyers solicitor has raised. Elizabeth worked proactively through to completion as if we were her only clients, when we know for a fact she was fully engaged in the sale of many other properties. We cannot praise Powells highly enough for delivery of a sale in very short order, and in a totally professional and ceaselessly pleasant manner throughout our first house move in over thirty years. Our heartfelt thanks to all at Powell's for their considerable efforts.”

If you are considering selling in 2018, for a free no-obligation marketing appraisal, please contact Elizabeth Sawyer or David Powell at Powells 01600 714140 or email enquiries@powellsrural.co.uk